Marketing Non-Degree Supplementary Programs in Tertiary Education Organizations in Russia

  • Kira Trostina Plekhanov Russian University of Economics, Russia

Abstract

Successful entrepreneurial activity of a university determines its local and international competitiveness and budgeting efficiency. Modern global educational practices are witnessing a growing tendency to fund-raising from non-core activities via expanding the scope of extra-curricular fee-paying programs and educational events. Price-sensitive factors, which form and manage the demand for differentiated curricula in supplementary education in an economic university, are analyzed. A structured approach to increasing the consumer value of for-profit non-degree programs is suggested. Additional revenue generation is used to improve the service and contributes to the autonomy of a tertiary education organization.

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Published
2017-06-27
How to Cite
Trostina, K. (2017). Marketing Non-Degree Supplementary Programs in Tertiary Education Organizations in Russia. European Scientific Journal, ESJ, 13(10). https://doi.org/10.19044/esj.2017.v13n10p%p
Section
Articles