European Scientific Journal, ESJ

ESJ April Cover

2024-04-30T09:46:30+00:00

The Significance of Innovation Orientation in Firm Performance: Technological Capabilities as A Moderating Role

2024-04-30T10:37:49+00:00

Entrepreneurial marketing is considered to be suitable for small businesses. However, innovation orientation as an Entrepreneurial marketing dimension is a critical instrument that small and medium-sized businesses can use to obtain a competitive advantage. Thus, the general objective of this study is to explore and describe the significant relationship between innovation orientation and firm performance in SMEs in Khartoum-Sudan utilizing technological capabilities as a moderating variable. The resource-based view provides the theoretical foundation for this study regarding the effect of innovation orientation on firm performance through technological capabilities. In this manner, our study is quantitative. Reliable with the purpose of this study. Furthermore, our study relied on the “Positivism philosophy”, a deductive approach to theory development. Accordingly, overall, 255 responses were received in responding to our online questionnaire. To analyze the data firstly Principal Component Analysis, Correlation, and Rotation matrix were utilized to test the appropriateness of the study pre-model and check the validity of the questionnaire measurements. secondly, we used Path analysis to examine the significant relationships between study variables. Consequently, the findings confirm both significant and insignificant relationships between innovation orientation and firm performance. Our analysis revealed significant relationships between innovation orientation, technological capabilities, and firm performance indicators such as profitability, sustainability, and customer satisfaction. Moreover, we found that technological capabilities play a crucial moderating role in enhancing the effects of innovation orientation strategy on firm performance. Anyhow, these results confirmed the partial support of the study’s hypotheses.

The Opportunity for Profit to College Student-AthletesAnalysis Study

2024-04-30T10:37:38+00:00

A recent study by Romero (2018) suggests that NCAA athletes should receive better compensation. College student-athletes put in much time and energy, but many do not receive adequate pay. High school athletes’ chances of participating in college sports are lower without scholarships. It is time to recognize their value and provide financial support. (NCAA) is a nonprofit organization that regulates collegiate sports, and this study emphasizes the livelihood of collegiate student-athletes and the rules they must follow. Furthermore, the study compares the coach’s salaries with collegiate student-athlete student-athletes to profit from their crafts. The researchers gathered data from various literature and randomly surveyed over 400 college students, used a systematic review approach, Chi-squared test, and descriptive statistics to review the evidence, and analyzed the survey data using the Statistic Package for Social Science (SPSS). In addition, the study explores the opportunity for compensating student-athletes and investigates the salaries of “celebrity” coaches and the minimal financial compensation or stipend student-athletes receive while playing for these coaches. The current study found that college and university sports leaders should not view student-athletes as mere athletes but as valuable assets that create organic growth for their college athletics and the NCAA benefits from endorsement and advertising deals. The result indicated that athletes should be able to earn extra money that raises their living standards above the poverty line, while college sports generate billions of dollars for universities, broadcasters, and sponsors. University coaches are signing multi-million-dollar contracts while their players are forced to live off $12,000 on average, and most of the money goes toward their tuition, room, books, board, and class needs. The study supports that the Supreme Court recently allowed colleges to provide “education-related” payments to student-athletes. The decision permits student-athletes to pursue endorsement deals based on their name, image, and likeness.