CONTRIBUCIÓN DE LA MERCADOTECNIA EN LA UTILIZACIÓN DEL SMARTPHONE PARA VIDEOJUEGOS, CONVIRTIÉNDOLA EN UNA POSIBLE ADICCIÓN EN LOS JÓVENES

  • Laura Estela Fischer de la Vega Facultad de Contaduría y Administración Universidad Nacional Autónoma de México
  • Graciela Bribiesca Correa Facultad de Contaduría y Administración Universidad Nacional Autónoma de México
  • David Chávez Sánchez Facultad de Contaduría y Administración Universidad Nacional Autónoma de México

Abstract

Currently young people are increasing the activities they perform in their Smartphone, making it an important part in their lives; one of these activities is dedicated to video games. One exploratory research was conducted on 883 young people in order to know whether marketing efforts have led to the use of video games on Smartphone generating in them a possible addictive behavior. We found that men have more addictive than women and they are the most affected by marketing efforts made by companies to increase consumption of various products; in addition to the ones related to video games

Downloads

Metrics

PDF views
901
Jul 2015Jan 2016Jul 2016Jan 2017Jul 2017Jan 2018Jul 2018Jan 2019Jul 2019Jan 2020Jul 2020Jan 2021Jul 2021Jan 2022Jul 2022Jan 2023Jul 2023Jan 2024Jul 2024Jan 2025Jul 2025Jan 202668
|
Published
2015-03-27
How to Cite
Fischer de la Vega, L. E., Correa, G. B., & Sánchez, D. C. (2015). CONTRIBUCIÓN DE LA MERCADOTECNIA EN LA UTILIZACIÓN DEL SMARTPHONE PARA VIDEOJUEGOS, CONVIRTIÉNDOLA EN UNA POSIBLE ADICCIÓN EN LOS JÓVENES. European Scientific Journal, ESJ, 11(8). Retrieved from https://eujournal.org/index.php/esj/article/view/5253