@article{de la Vega_Callado_Wong_Siller_2015, title={EL CONSUMIDOR COMPULSIVO EN LA CIUDAD DE MÉXICO, DESDE UN ENFOQUE DE MERCADOTECNIA DE LA SALUD}, volume={11}, url={https://eujournal.org/index.php/esj/article/view/6377}, abstractNote={The consumer’s purchasing behavior is a natural process to satisfy needs and desires, however, at any given moment the behavior can be transformed into a pattern of compulsive buying, and when a wild, irrational or pathological purchase occurs, the responsibility of guiding the marketing practice to the social field arises. This quantitative-explanatory study aimed to determine levels of compulsive buying according to the structure of the measuring scales proposed by Ridgway, Kular & Monroe (Ridgway, 2008) and Edwards (Edwards, 1992), it included 1,385 participants residents in the metropolitan area of Mexico City, 60.1% women and 39.9% men, the results show that in spite the interviewed population stated they are not focused on buying, characteristics of compulsive buyers were observed in the study.}, number={28}, journal={European Scientific Journal, ESJ}, author={de la Vega, Laura Estela Fischer and Callado, Jorge Ángel Espejo and Wong, Adriana Méndez and Siller, Jesús Francisco Mellado}, year={2015}, month={Oct.} }