Mohiuddin, Z.A., Begum, R. and Rizvi, F.Z. 2018. Ineffective Awareness of Islamic Banking Products as A Root Cause of Reluctance for the Same by Corporate Customers: A Case Study of MCB – NIB Merger in Pakistan. European Scientific Journal, ESJ. 14, 13 (May 2018), 134. DOI:https://doi.org/10.19044/esj.2018.v14n13p134.