[1]
Sussan, F. and Nakagawa, H. 2023. Do People Perceive Products Differently when Buying for Self Versus for Others? Malleable Brand Personality in Gifting. European Scientific Journal, ESJ. 19, 28 (Oct. 2023), 27. DOI:https://doi.org/10.19044/esj.2023.v19n28p27.