Chua, P.Y., Liang, A., Kok, Y. and He, R. 2017. Can ShortWarning Messages Reduce Speeding Behaviour? Insights from A/B Testing. European Scientific Journal, ESJ. 13, 5 (Feb. 2017), 494. DOI:https://doi.org/10.19044/esj.2017.v13n5p494.