Aydin, Gulnil, Aybeniz Akdeniz Ar, and Elif Dogan Savas. 2018. “The Effect of Brand Trust As Extrinsic Characteristics on Young Consumers’ Product Preferences: An Experimental Study”. European Scientific Journal, ESJ 14 (25), 91. https://doi.org/10.19044/esj.2018.v14n25p91.