Simiyu, Albert Kisiang’ani, Elijah Bitange Ndemo, Mary Wanjiru Kinoti, and Gituro Wainaina. 2023. “Entrepreneurial Orientation As Antecedent of Business Model Innovation Among Medium Enterprises in Kenya”. European Scientific Journal, ESJ 13 (January), 65. https://eujournal.org/index.php/esj/article/view/16319.