Mulili, B. M., Maina, S. M. and Kinyuru, R. N. (2025) “Integrated Marketing Communication Mix Elements and Adoption of a Sports Culture: The Case of Academic Staff Members of Chartered Public Universities in Nairobi City County, Kenya”, European Scientific Journal, ESJ, 21(16), p. 95. doi: 10.19044/esj.2025.v21n16p95.