Yadeta, D. U., M. E. Jaleta, and M. W. Melese. “Transformational Leadership, Market-Oriented Culture, and Implementation of Total Quality Management Practices: Proposed Conceptual Model”. European Scientific Journal, ESJ, Vol. 18, no. 12, Apr. 2022, p. 42, doi:10.19044/esj.2022.v18n12p42.