Yeboah, J., G. D. Ewur, E. D. Adigbo, and E. K. Asirifi. “INTERNAL BRANDING IN A SERVICE INDUSTRY- THE CASE OF BANKS IN GHANA”. European Scientific Journal, ESJ, Vol. 10, no. 7, Mar. 2014, doi:10.19044/esj.2014.v10n7p%p.