Muro, Maximillah Bitutu, Peterson Obara Magutu, and Kepha Nyankora Getembe. “THE STRATEGIC BENEFITS AND CHALLENGES IN THE USE OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS AMONG COMMERCIAL BANKS IN KENYA”. European Scientific Journal, ESJ 9, no. 13 (May 30, 2013). Accessed January 19, 2026. https://eujournal.org/index.php/esj/article/view/1057.