Simiyu, Albert Kisiang’ani, Elijah Bitange Ndemo, Mary Wanjiru Kinoti, and Gituro Wainaina. “Entrepreneurial Orientation As Antecedent of Business Model Innovation in Medium Enterprises in Kenya”. European Scientific Journal, ESJ 19, no. 1 (January 31, 2023): 140. Accessed May 7, 2024. https://eujournal.org/index.php/esj/article/view/16374.