Nuru M., Haji, Nassra Kara, and Salum Mohammed. “Consumers‘ Intention to Adopt Mobile Marketing in Rural Areas. The Case of South Region in Unguja”. European Scientific Journal, ESJ 240 (December 25, 2023): 815. Accessed November 22, 2024. https://eujournal.org/index.php/esj/article/view/17596.