Mulili, Benjamin Mwanzia, Samuel Mwangi Maina, and Reuben Njuguna Kinyuru. “Integrated Marketing Communication Mix Elements and Adoption of a Sports Culture: The Case of Academic Staff of Chartered Public Universities in Nairobi City County, Kenya”. European Scientific Journal, ESJ 400 (April 24, 2025): 543. Accessed May 8, 2025. https://eujournal.org/index.php/esj/article/view/19405.