Zhang, Jing, Rizwan Shabbir, Chatchai Pitsaphol, and Waseem Hassan. “MANAGING CONSUMER COMMITMENT THROUGH ONLINE BRAND COMMUNITIES: EMPIRICAL EVIDENCE FROM CHINA”. European Scientific Journal, ESJ 11, no. 1 (January 28, 2015). Accessed April 16, 2024. https://eujournal.org/index.php/esj/article/view/4943.