Pulaj (Brakaj), Enida, Vasilika Kume, and Amali Cipi. “THE IMPACT OF GENERIC COMPETITIVE STRATEGIES ON ORGANIZATIONAL PERFORMANCE. THE EVIDENCE FROM ALBANIAN CONTEXT”. European Scientific Journal, ESJ 11, no. 28 (October 29, 2015). Accessed May 3, 2024. https://eujournal.org/index.php/esj/article/view/6389.