Ibidunni, O. S., Department of Business Management, Covenant University, Ota, Nigeria

• European Scientific Journal, ESJ Vol 9 No 34 (2013): ESJ December Edition - Articles
  PRODUCT DIFFERENTIATION: A TOOL OF COMPETITIVE ADVANTAGE AND OPTIMAL ORGANIZATIONAL PERFORMANCE (A STUDY OF UNILEVER NIGERIA PLC)
  Abstract  PDF
• European Scientific Journal, ESJ Vol 10 No 1 (2014): ESJ January Edition - Articles
  PRODUCT INNOVATION, A SURVIVAL STRATEGY FOR SMALL AND MEDIUM ENTERPRISES IN NIGERIA
  Abstract  PDF