Iyiola, Oluwole, Department of Business Management, Covenant University, Ota, Nigeria
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European Scientific Journal, ESJ Vol 9 No 34 (2013): ESJ December Edition - Articles
PRODUCT DIFFERENTIATION: A TOOL OF COMPETITIVE ADVANTAGE AND OPTIMAL ORGANIZATIONAL PERFORMANCE (A STUDY OF UNILEVER NIGERIA PLC)
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European Scientific Journal, ESJ Vol 10 No 1 (2014): ESJ January Edition - Articles
PRODUCT INNOVATION, A SURVIVAL STRATEGY FOR SMALL AND MEDIUM ENTERPRISES IN NIGERIA
Abstract PDF