Aydin, Gulnil, Bandırma Onyedi Eylül University, Faculty of Economics and Administrative Science, Business Administration Department, Marketing Division, Bandirma/Balikesir, Turkey

• European Scientific Journal, ESJ Vol 14 No 25 (2018): ESJ SEPTEMBER EDITION - Articles
  The Effect of Brand Trust as Extrinsic Characteristics on Young Consumers’ Product Preferences: An Experimental Study
  Abstract  PDF