Kerre, Francis P., Department of Sociology, School of Humanities and Social Sciences, Kenyatta University

• European Scientific Journal, ESJ Vol 10 No 4 (2014): ESJ February Edition - Articles
  THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA
  Abstract  PDF