Akdeniz AR, Aybeniz

• European Scientific Journal, ESJ Vol 8 No 17 (2012): ESJ August Edition - Articles
  EFFECT OF PERCEIVED VALUES ON THE BRAND PREFERENCE AND THE PURCHASE INTENTION
  Abstract  PDF
• European Scientific Journal, ESJ Vol 14 No 25 (2018): ESJ SEPTEMBER EDITION - Articles
  The Effect of Brand Trust as Extrinsic Characteristics on Young Consumers’ Product Preferences: An Experimental Study
  Abstract  PDF