Aydin, Gulnil, Bandırma Onyedi Eylül University, Faculty of Economics and Administrative Science, Business Administration Department, Marketing Division, Bandirma/Balikesir, Turkey
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European Scientific Journal, ESJ Vol 14 No 25 (2018): ESJ SEPTEMBER EDITION - Articles
The Effect of Brand Trust as Extrinsic Characteristics on Young Consumers’ Product Preferences: An Experimental Study
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