Kwamboka, Metobo Joseline, School of Business and Economics, Department of Marketing and Logistics, Moi University, Eldoret, Kenya

• European Scientific Journal, ESJ Vol 13 No 31 (2017): ESJ NOVEMBER EDITION - Articles
  The Moderating Effect of Brand Architecture on the Relationship Between Responsiveness and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
  Abstract  PDF
• European Scientific Journal, ESJ Vol 14 No 15 (2018): ESJ MAY EDITION - Articles
  The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
  Abstract  PDF