Njuguna, Reuben Kinyuru, Department of Business administration, School of Business, Kenyatta University

• European Scientific Journal, ESJ Vol 10 No 4 (2014): ESJ February Edition - Articles
  THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA
  Abstract  PDF