FACTORS THAT INFLUENCE UNIVERSITY CHOICE OF ALBANIAN STUDENTS

  • Elfrida Manoku Faculty of Economy, Tirana University, Marketing Department

Abstract

The aim of this paper is to identify the key factors that influence university choice in Albania. A quantitative method was used to answer the study objectives. A survey took place from January to march 2015 including freshmen students in 17 public and private Universities in Albania through paper self – administered questionnaire completed in university classrooms. The sample was chosen through a random stratified sample method. 1992 completed questionnaires are used for analysis, and only 1200 questionnaires are qualified for factorial analysis. By factorial analysis used are identified 9 key factors that influence university choice of Albanian students. The results are very important for higher education institutions in Albania, which should be more student-oriented and should improve their marketing strategies in attracting the best and more talented students

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Published
2015-06-29
How to Cite
Manoku, E. (2015). FACTORS THAT INFLUENCE UNIVERSITY CHOICE OF ALBANIAN STUDENTS. European Scientific Journal, ESJ, 11(16). Retrieved from http://eujournal.org/index.php/esj/article/view/5868