Risques et Rôles en PME Exportatrice : La Notion De Veille Stratégique

  • Mssassi Saïd L’Ecole Nationale de Commerce et de Gestion, Université Abdelmalek Essaâdi, Tanger, Maroc CEDoc « Economie et Gestion » Laboratoire de recherche « Stratégie, Management et Gouvernance »
  • Assabane Ibrahim L’Ecole Nationale de Commerce et de Gestion, Université Abdelmalek Essaâdi, Tanger, Maroc CEDoc « Economie et Gestion » Laboratoire de recherche « Stratégie, Management et Gouvernance »
DOI: https://doi.org/10.19044/esj.2018.v14n34p268

Abstract

This paper focuses on analyzing the contribution of Environmental Scanning System to the risk management of the export operations of SME. From a methodological point of view, we have mobilized a theoretical exploration based on a meta-analysis research concerning the risks faced by SME exporters and the efficient role to set up the Environmental Scanning System for these business units. The results of this research allow us to determine the benefits of this Environmental scanning on these companies

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Published
2018-12-31
How to Cite
Saïd, M., & Ibrahim, A. (2018). Risques et Rôles en PME Exportatrice : La Notion De Veille Stratégique. European Scientific Journal, ESJ, 14(34), 268. https://doi.org/10.19044/esj.2018.v14n34p268
Issue
Vol 14 No 34 (2018): ESJ DECEMBER EDITION
Section
Articles