The Role of Quality Management in Improving Competitiveness and Performance of Moroccan Organizations

  • Omar Taouab Department of Economics and Management ENCG, Ibn Tofail University, Kenitra, Morocco
  • Soumaya Outellou Department of Economics and Management ENCG, Ibn Tofail University, Kenitra, Morocco
Keywords: Quality management, competitiveness, performance, organization

Abstract

This paper focuses on introducing the term “quality management” and to showcase its relationship with ISO 9000 certification, as well as its impact on competitiveness and performance of Moroccans organizations. A research method strategy was used, which began with some assumptions on the subject. This was followed by the collection of theoretical and empirical data which helped uncover new information and created a better understanding of the topic.

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Published
2020-10-31
How to Cite
Taouab, O., & Outellou, S. (2020). The Role of Quality Management in Improving Competitiveness and Performance of Moroccan Organizations. European Scientific Journal, ESJ, 16(28), 263. https://doi.org/10.19044/esj.2020.v16n28p263
Section
ESJ Social Sciences