Preface: GROWTH OF BUSINESS AND SOCIETY IN POST CRISIS PERIOD

Abstract

Coronavirus is pushing economies towards economic recession, at a time when all parameters and trends were positive. Social distancing is turning into economic distancing. Leading economists are proposing “extreme reforms” to fight the economic catastrophe that could be caused by the COVID-19 pandemic. There is a consensus among analysts and experts in various fields that after the end of the COVID-19 pandemic, “nothing will be the same”. It will be a “new reality”, with many changes in lifestyle and way of doing business. However, one of the expectations is changes in customer behavior.