Appraisal Theory: Can It Be Applied to Visual Images in Isolation to the Text?

  • Bashayir AlZahrani Head of Strategic Planning and Performance Management Department in the Armed Forces hospitals, Taif, Saudi Arabia
  • Mohammed Alhuthali Associate Professor in Foreign Languages Department at Taif University
Keywords: Appraisal Theory, Resemiosis, Intersemiosis, Meaning-making, Saudi Women, Media

Abstract

The role of women in Saudi society is evolving; however, the process of reform is subject to multiple interpretations. This makes the role of resemiosis when interpreting visual media particularly important, perhaps more than a direct focus on the semiotic modes adopted. Data was collected from a variety of on-line media covering the recent changes. Appraisal Theory was used to capture the judgement process in terms of emotions experienced by the reader/viewer and how the wider context such as the full news article, or even just the headline, forms a part of this process.  This posits that in contested situations, resemiosis is a critical part of the process and sometimes the apparent interpretation of a single image (intersemiosis) can be different to the interpretation of the whole. In such instances, different semiotic modes convey different meanings but a focus on one in isolation can be misleading as to the overall intent.

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Published
2024-04-30
How to Cite
AlZahrani, B., & Alhuthali, M. (2024). Appraisal Theory: Can It Be Applied to Visual Images in Isolation to the Text?. European Scientific Journal, ESJ, 20(11), 18. https://doi.org/10.19044/esj.2024.v20n11p18
Section
ESJ Humanities