Cross-cultural Transmission of Traditional Chinese Culture via Short Video: Taking Grandpa Aki’s Short Video Series on YouTube as an Example
Keywords:
Traditional Chinese Culture, Cross-cultural Transmission, Short Video
Abstract
With the development of digitization and online platforms, short videos have become one of the ways to spread traditional Chinese culture. The success of Grandpa Aki’s short videos is a model of cross-cultural transmission of traditional Chinese culture, especially craftsmanship, via short videos. However, few scholars have talked about the implications of cross-cultural transmission of Chinese excellent traditional culture brought by Grandpa Aki’s short video series. The paper analyses the implication of cross-cultural transmission of traditional Chinese culture from the success of Grandpa Aki’s short video series by clarifying the characteristics of these videos and the reasons for the success of these videos.
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References
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2. Deng, W. T. (2023). Study of the traditional cultural underpinnings of Xi Jinping’s discourse on literature and art. CPC Fujian Provincial Party School, (02), 152-161.
3. Wang X. D. (2021). Literary history and philosophy. Beijing, China Renmin University Press.
4. Mei, Q. J., Han, H. M., & Chen , F. (2022). The connotation, cultural characteristics and essence of Chinese traditional craftsmanship spirit. Studies in Philosophy of Science and Technology, 39(6), 120-125.
5. Jiang, X. J. (2021). Technology and culture in the digital age. China Social Sciences, (08), 4-34+204.
6. Pan, H., & Wang, Y.L. (2020). Short video narration and international communication of Chinese culture: A case study of Liqi short video on YouTube platform. China Television, (10), 90-93.
7. Zhang, M., & Wu, J.L. (2020). How can short videos tell Chinese stories from the perspective of cross-cultural Communication: A case study of Li Ziqi’s food short video. Television Studies, (12), 70-73.
8. Feng, W., Reng, H., & Wu, D.Y. (2022). How can short videos tell Chinese stories from the perspective of cross-cultural Communication: Cross-cultural communication strategy on Li Ziqi's YouTube platform. Media, (16), 65-68.
9. Li, Y., Yang, S. M., Guang, H., & Mao, T. P. (2024). Analysis of new media cross-cultural communication effect of intangible cultural heritage: A case study of YouTube platform. Library Forum, (02), 92-102.
10. Zhao, X. H. (2020). An analysis of the communication contents and effects of Seeing China in the cross-cultural context. China Radio and Television Journal, (09), 89-90+113.
11. Zhao, X. H. (2020). Li Ziqi's echo chamber? The boundary-breaking and demarcation of cross-cultural communication in the age of social media. News and writing, (03), 10-16.
12. Li, Y., Chen, X. T., Mao, T. P., & Huang, G. (2022). Analysis of influencing factors and framework of cross-cultural communication effect of new media: A case study of Li Ziqi’s YouTube platform. Library Forum, (07), 132-142.
13. Yu, C. & Zhu Y. C. (2020). Research on influencing factors of cross-cultural communication effect of short video of Chinese traditional culture. China Publishing Journal, (23), 47-52.
14. Zhang, P. H. & Zhou, Y. C. (2022). The exploration of the path of symbol interactive inclusion propagation from the perspective of cross-cultural communication. Young Reporters, (24), 75-77.
15. Luo, Y. & Zhang, X. J. (2020). Research on the feasible path of short video self-media cross-cultural communication: Take YouTube short video of West Yunnan as an example. Media, (11), 62-65.
16. Lu, J., Fu, Y. Y., & Zhang, J. C. (2021). Analysis on the cross-cultural communication value of short pastoral video of China. Young Reporters, (03), 10-16.
Published
2024-06-20
How to Cite
Xu, Y. (2024). Cross-cultural Transmission of Traditional Chinese Culture via Short Video: Taking Grandpa Aki’s Short Video Series on YouTube as an Example. European Scientific Journal, ESJ, 30, 407. Retrieved from https://eujournal.org/index.php/esj/article/view/18260
Section
ESI Preprints
Copyright (c) 2024 Yeqing Xu
This work is licensed under a Creative Commons Attribution 4.0 International License.
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