La Construction d’un Modèle Théorique sur les Fondements Psychologiques Derrière les Décisions Financières des Entrepreneurs-Dirigeants en Temps de Crise

  • Yassine El Fartakh Équipe de Recherche Finance Audit et Management de projets (ERFAM) Ecole Nationale de Commerce et de Gestion de Tanger, Université Abdelmalek Essaadi, Maroc
  • Souad Boungab Équipe de Recherche Finance Audit et Management de projets (ERFAM) Ecole Nationale de Commerce et de Gestion de Tanger, Université Abdelmalek Essaadi, Maroc
Keywords: Perception de crise, entrepreneuriat, capital psychologique, capital social, management de crise, comportement financier

Abstract

Dans un contexte de crises économiques fréquentes et perturbatrices, les décisions financières des entrepreneurs-dirigeants jouent un rôle crucial dans la survie et la résilience des entreprises. Cet article propose un modèle intégratif pour analyser les déterminants psychologiques influençant ces décisions en période de crise. Basé sur une revue approfondie de la littérature, ce modèle explore comment la perception de la crise influence le capital psychologique et social des entrepreneurs, impactant ainsi leurs comportements financiers. Le cadre théorique repose sur quatre axes principaux : la perception de la crise, le capital psychologique et social, les approches de gestion de crise et la classification des comportements financiers des entrepreneurs-dirigeants. En s'appuyant sur des modèles reconnus (Suder, 2023 ; Wang et al., 2022 ; Lux et al., 2020 ; Sahin et al., 2015 ; Ajzen, 1991), cet article propose une approche originale visant à approfondir la compréhension des mécanismes psychologiques sous-jacents aux décisions financières en période de crise. Ce modèle, enrichi par des hypothèses vérifiables, apporte une contribution significative à la littérature existante en intégrant des perspectives psychologiques et sociales dans l’étude des comportements financiers en situation de crise. Enfin, des implications pratiques sont proposées pour guider les chercheurs et les praticiens, accompagnées de pistes pour de futures recherches dans ce domaine.

 

In the context of frequent and disruptive economic crises, the financial decisions of entrepreneur-managers play a crucial role in the survival and resilience of companies. This paper proposes an integrative model to analyze the psychological determinants influencing these decisions in times of crisis. Based on a thorough review of the literature, this model explores how the perception of crisis influences entrepreneurs' psychological and social capital, thus impacting their financial behaviors. The theoretical framework is based on four main axes: the perception of the crisis, psychological and social capital, crisis management approaches, and classification of financial behaviors of entrepreneur-managers. Based on recognized models (Suder, 2023; Wang et al., 2022; Lux et al., 2020; Sahin et al., 2015; Ajzen, 1991), this article proposes an original approach to deepen the understanding of sub-psychological mechanisms under financial decisions in times of crisis. This model, enriched by verifiable assumptions, significantly contributes to the existing literature by integrating psychological and social perspectives into studying financial behaviors in crises. Finally, practical implications are proposed to guide researchers and practitioners, along with leads for future research in this field.

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Published
2025-02-28
How to Cite
El Fartakh, Y., & Boungab, S. (2025). La Construction d’un Modèle Théorique sur les Fondements Psychologiques Derrière les Décisions Financières des Entrepreneurs-Dirigeants en Temps de Crise. European Scientific Journal, ESJ, 21(4), 155. https://doi.org/10.19044/esj.2025.v21n4p155
Section
ESJ Social Sciences