EVENTS AS A SOURCE OF COMPETITIVE ADVANTAGE FOR DESTINATIONS

  • Eleina Qirici University “Fan S. Noli “, Korca, Albania

Abstract

World tourism is going towards cultural tourism in the few last years. Today, tourists are looking especially for different cultures and living styles. Event tourism is one of the fastest growing sectors of the tourism industry. The growing interest for special events may provide profitable activities in the community. Events are a unique form of tourism attraction and are an important motivator of tourism. The programming of events in tourist destinations normally presupposes two objectives: to increase the number of visitors during the period when the events are taking place, and to increase exposure of the region through publicity and media coverage. Event tourism can contribute positively to a locality, but not automatically secure local economic development. The aim of this paper is to determine the role and impacts of events in the image of Korca ‘s region and as an important source to generate incomes to the host area. The Korca Beer fest, already a festival well-known throughout all of Albania and the region, has been honored with the Albanian tourism prize, awarded by the Minister of Tourism, Youth and Sports and the Albanian Tourism Association. This paper supports those of other authors who have found that events are catalyzing phenomena for attracting and satisfying visitors, and as such, that they are an important vehicle for the formation of the image of a destination.

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Published
2014-12-06
How to Cite
Qirici, E. (2014). EVENTS AS A SOURCE OF COMPETITIVE ADVANTAGE FOR DESTINATIONS. European Scientific Journal, ESJ, 18. https://doi.org/10.19044/esj.2011.v18n0p%p