SPECIFIC ROLE OF NONVERBAL COMMUNICATION IN BUSINESS

Abstract

Communication and business stand side by side and at contemporary world its significance has risen a lot. To be successful, it is not enough to have appropriate professional knowledge, it is inevitable to be able to communicate it well to business partners. In the globalized world of differences between cultures and potential culture clashes, it is important to possess suitable intercultural competence based on knowledge what particular cultures make different from others. Moreover, not only verbal or written signs add to the fact what make business negotiations successful or not. Nonverbal communication is a specific form of communication that has been achieving a certain place of interest, however its role , significance or balance may be still underestimated from time to time. The paper is an attempt to give some more details on this topic and persuade professional business people that training soft skills deserves their attention