CHARACTERIZATION ON THE WINERIES OF THE WINE ROUTE OF VALLE DE GUADALUPE, BAJA CALIFORNIA, MEXICO

Abstract

Based on a non-experimental design applied to the wine enterprises, this empirical study presents the characterization of the wineries located in the Wine Route of Valle de Guadalupe, Baja California (Mexico), specifically in terms of size, number of employees, production, company type and age. The methodological framework was based on three main stages: (i) firstly, a sample of 64 wineries located on the Wine Route of Valle de Guadalupe was taken, considering some aspects such as: location within, vine land, wine tasting room and area of production and sale; (ii) secondly, was designed and implemented a structured questionnaire integrated by seven questions, including different levels of measurement (nominal, ordinal and scale); (iii) and finally, the analysis and interpretation of data was continued by testing statistics and content analysis using the Statistical Package for the Social Sciences (SPSS) V.20.0 software. Through the application of the questionnaire and data analysis the results showed that most of the companies are integrated as Capital Variable join-stock Company (25.9%), are micro sized (59.4%), 73.2% are familiar and only four companies are the largest wine producers (L.A. Cetto, Barón Balché, Emeve and Paralelo), of which L.A. Cetto winery is the oldest (85 years). In conclusion, the proposal constitutes and important contribution for the wine industry, particularly in Mexico, and as an analytical tool for future research contribution.