THE ALBANIAN LANGUAGE IN THE FACE OF GLOBALIZATION CHALLANGES: THE ISSUE OF BORROWINGS

Abstract

Today, due to the rapid development of globalization almost all languages, perhaps are facing more than ever the powerful phenomenon of borrowings. In this course of changes, it is quite natural that even the Albanian language is part of them. But, if languages such as: English, French, Italian, German are widely spoken and are relatively protected, the Albanian language as a language spoken only by a small popullation, faces a more delicate situation for the protection of its own linguistic and cultural identity. But what are the languages which have more supplied the Albanian language with borrowings and what institutional precaution should be taken in order to protect it from an uncontrolled flow of borrowings by preserving its values? By this article, we will try to give a more complete overview of this phenomenon and the efforts needed to preserve it as pure as possible.