PLANEACIÓN ESTRATÉGICA Y GESTIÓN DEL CONOCIMIENTO EN LAS PEQUEÑAS Y MEDIANAS EMPRESAS, (PYMES), HERRAMIENTA BÁSICA PARA SU PERMANENCIA Y CONSOLIDACIÓN

Abstract

During Development of this working paper, contextualization of current situation of Mexican SMEs is analized, the organizational culture that prevails on its strategic planning and the posibility of use knowledge management for better permanence and consolidation. The human resource profile guiding the SMEs is analized and also the importance of the implementation of information and communication technologies is mencioned as an important tool in the strategic planning of organizations which allows for better communication, oriented to organizational growth within a business demanding environment.