Razones Que Impulsan La Motivación De Compra De Los Estudiantes Universitarios Mexicanos

Abstract

In order to make a person interested and decided to purchase a product or service it is necessary to have something triggering the decision: an innate or absolute need; a relational need or a originated the marketing efforts done by the supplier. We present in this paper the results of an explorative, descriptive and correlational research. Considering a quantitative approach based on the reasons that motivates an individual to purchase proposed by Eisenberg (Bryaneisenberg, 2015).The research comprises a sample of 2400 university students from México in order to know the most influential reasons for purchasing among the chosen segment. Results show that the marketing efforts are the most influentional reasons for purchasing.