Modelo De Gestión Basado En El Marketing Mix Para Las Hosterías Del Cantón Morona - Provincia De Morona Santiago

  • Luis Alberto Quevedo Báez Docentes - Investigadores – Escuela Superior Politécnica de Chimborazo Riobamba - Ecuador
  • Isabel Romané Peñafiel Moncayo Docentes - Investigadores – Escuela Superior Politécnica de Chimborazo Riobamba - Ecuador
  • Danny Daniel Castillo Vizuete Docentes - Investigadores – Escuela Superior Politécnica de Chimborazo Riobamba - Ecuador
  • Wiliam Marco Samaniego Erazo Docentes - Investigadores – Escuela Superior Politécnica de Chimborazo Riobamba - Ecuador

Abstract

A management model based on marketing mix is a tool that allows the strengthening and development of tourism. Lodging is a service that integrates the value chain of tourism, and the County of Morona in Ecuador seeks to strengthen this service through the five marketing mix components, which are: product, price, distribution, promotion and market. This analysis starts from a situational diagnosis of the components in order to know the current state of the tourism activity. This was taken as a starting point to generate management strategies that contribute to the improvement of the service quality in the touristic sector with an emphasis on generating economic, social, cultural and environmental benefits.

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Published
2017-02-28
How to Cite
Báez, L. A. Q., Moncayo, I. R. P., Vizuete, D. D. C., & Erazo, W. M. S. (2017). Modelo De Gestión Basado En El Marketing Mix Para Las Hosterías Del Cantón Morona - Provincia De Morona Santiago. European Scientific Journal, ESJ, 13(5), 252. https://doi.org/10.19044/esj.2017.v13n5p252