EXISTENCIA DE COMPRADORES COMPULSIVOS EN HABITANTES DE LA CIUDAD DE MÉXICO

  • Laura Estela Fischer de la Vega Facultad de Contaduría y Administración UNAM
  • Jorge Ángel Espejo Callado Instituto Tecnológico Autónomo de México
  • Adriana Méndez Wong Universidad Autónoma de Coahuila
  • Jesús Francisco Mellado Siller Universidad Autónoma de Coahuila

Abstract

In the everyday life, shopping is a routine act the consumer performs to meet their needs, but there are abnormal or pathological behaviors such as compulsive buying, which can become an addiction. This quantitativeexplanatory study (second one from three studies) was made to determine the levels of compulsive buying behavior from the Faber’s - O'Guinn phenomenological perspective and the factors they proposed of self-esteem, materialism and use of credit. The study included 1,385 participants living in Mexico City’s metropolitan area, 60.1% women and 39.9% men, the results show that the population interviewed has characteristics of compulsive shopper.

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Published
2015-11-28
How to Cite
Fischer de la Vega, L. E., Espejo Callado, J. Ángel, Wong, A. M., & Mellado Siller, J. F. (2015). EXISTENCIA DE COMPRADORES COMPULSIVOS EN HABITANTES DE LA CIUDAD DE MÉXICO. European Scientific Journal, ESJ, 11(32). Retrieved from http://eujournal.org/index.php/esj/article/view/6565