Compradores compulsivos en la Ciudad de México

  • Laura Estela Fischer de la Vega Facultad de Contaduría y Administración UNAM
  • Jorge Ángel Espejo Callado Universidad Autónoma del Estado de Morelos
  • Adriana Méndez Wong Universidad Autónoma de Coahuila
  • Jesús Francisco Mellado Siller Universidad Autónoma de Coahuila

Abstract

Buying behavior constitutes an essential activity of individuals in contemporary society. Buying behavior occurs in response to a complex phenomenon normally preceded by what has been termed “previous activity” and does not end with satisfying some need. Once purchasing occurs the individual experiences a series of feelings and thoughts of satisfaction or frustration related to the purchased object or service (Fischer & Espejo, 2011). The objective of the present study was to determine compulsive buying levels from the conceptual standpoint proposed by Valence, D’Astous & Fortier which incude three factors: tendency to spend, buying sense of urgency, and feelings of guilt (Valence, 1988). The present study was the third of a series and used qualitative-explanatory methodology. A total of 1,385 adult residents of Mexico City’s metropolitan area: 60.1% females and 39.9% males participated. Results showed that most participants engaged in mild compulsive buying.

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Published
2016-01-29
How to Cite
Fischer de la Vega, L. E., Callado, J. Ángel E., Wong, A. M., & Siller, J. F. M. (2016). Compradores compulsivos en la Ciudad de México. European Scientific Journal, ESJ, 12(2), 21. https://doi.org/10.19044/esj.2016.v12n2p21

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