Formulationg the Strategy for Agrotourism Destinations: Nglinggo Tourism Vilage, Samigaluh, Kulon Progo

Umi Murtini; Purnawan Hardiyanto

doi:10.19044/esj.2023.v19n34p34

Umi Murtini Duta Wacana Christian University, Indonesia
Purnawan Hardiyanto Duta Wacana Christian University, Indonesia

DOI: https://doi.org/10.19044/esj.2023.v19n34p34

Keywords: Nglinggo Tea Plantation; IFE; EFE; QSPM

Abstract

This study aims to develop a strategy to attract tourists to visit Nglinggo tea plantation as a tourist destination in Samigaluh, Kulon Progo Regency. The research data used primary data, which was collected using interviews, filling out questionnaires and focus group discussions. The data were obtained from the tourists visiting Nglinggo tea plantation, the tour managers and Pager Harjo village officials. The analysis tools used the External Factor Evaluation Matrix (EFE), Internal Factor Evaluation Matrix (IFE) and the Quantitative Strategic Planning Matrix (QSPM). From the IFE and EFE matrices results, the SWOT table is compiled to obtain several alternative strategies. The alternative strategies are analyzed using QSPM to get the right strategy. The results of the analysis obtained IFE and EFE values above the average. The educational value of picking and processing tea and its culture had more excellent value than its weaknesses, namely the destruction by tourists and lack of roads and electricity infrastructures. The external environmental conditions that become the opportunities are the changes in people's lifestyles, the support from the government for tourism development and the outstanding image by tourists. The strategic options that can be taken are making the activity of drinking tea a tradition in Indonesia, increasing the educational tours of picking and processing tea, working with the government to build roads that facilitate the tourists to get to the tourist attractions safely and increasing the electrical installations around the tourist attractions as well as educating the public and the tourists about the conservation of the environment.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

PlumX Statistics

References

1. Aulia, N. (2021). Analisis Perubahan Ekonomi Masyarakat Sesudah Dan Sebelum Adanya Obyek Wisata Kebun Teh Bah Butong, Sidamanik, Kabupaten Simalungun, Sumatera Utara. Jurnal Ilmu Ekonomi JIE. Vol 5 No.4., 723-737.
2. Abdillah , A. G., & Widaryanto , E. (2019). Pengendalian Gulma pada Tanaman Teh (Camellia sinensis) dengan Herbisida Tunggal dan Campuran. Jurnal Produksi Tanaman. Vol. 7 No. 8, pp: 1530–1537.
3. Aladag, O. F., Köseoglu, M. A., King, B., & Mehral. (2020). Strategy implementation research in hospitality and tourism: Current status and future potential. International Journal of Hospitality Management.
4. Anggoro, A. (2017). [3]Strategi Pengembangan Kampung Wisata Seni Budaya Suku Sawang Kecamatan Gantung Belitung Timur. Yogyakarta: Universitas Pembangunan Nasional “Veteran”.
5. Baiquni, M., Fandeli, C., & Dewi, M. (2013). Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Desa Wisata Jatiluwih Tabanan, Bali. Jurnal Kawistara, 3(2), 129–139.
6. Barak, S., & Javanmard, S. (2020). Outsourcing Modelling Using a Novel Interval-Valued Fuzzy Quantitative Strategic Planning Matrix (QSPM) and Multiple Criteria Decision-Making (MCDMs). International Journal of Production Economics.
7. Basorudin, M., Rizqi, A., & Murdaningrum, S. (2019). Kajian Persebaran Komoditas The: Pengembangan Kawasan Perkebunan The di Provinsi Jawa Barat Tahun 2015. Jurnal Sosial Ekonomi Pertanian. Vol 15. No. 3., Pp 205 - 2015.
8. David, F. R., & David, F. R. (2015). Strategic Management Concepts and Cases, A Competitive Advantage Approach,. London: 15th edition. Pearson Education Limited.
9. Devy, H. A., & Soemanto, R. B. (2017). [1] Pengembangan Obyek dan Daya Tarik Wisata Alam Sebagai Daerah Tujuan Wisata Di Kabupaten Karanganyar. Jurnal Sosial 32, No.1.
10. Ernaldi,, E. (2010). Analisis Strategi Pengembangan Agrowisata Perkebunan Teh Gunung Mas PTPN VIII Bogor, Jawa Barat,. Bogor: Institut Pertanian Bogor.
11. Ganjar , B., Budiman , M. A., & Trimo, L. (2019). Usaha Tani Tanaman The Rakyat (Camellia Sinensis) Studi Kasus pada Kelompok Tani Mulus Rahayu, di Desa Mekartani,Kecamatan Singajaya, Kabupaten Garut, Provinsi Jawa Barat. Jurnal Agroinfo Galuh, pp.168-182.
12. Grundy, K. (1993). Sustainable Development – An Emerging Paradigm? Proceedings of the Seventeenth Conference, New Zealand Geographical Society Conference 1993. Christchurch, New Zealand.
13. Istiqomah , L., & Priyatmono, A. F. (2019). Identifikasi Kelengkapan Sarana dan Prasarana Pariwisata di Kebun Teh Jamus Kabupaten Ngawi. Jurnal SInektika. Vol 16 No. 2, Pp.101-107.
14. Leman,, L. (2018). Kolaborasi antar Stakeholders dalam Pengembangan Pariwisata Religi Sunan Giri di Kabupaten Gresik. Kebijakan Dan Manajemen Publik, 6(2),, pp. 1–11.
15. Mintzberg, H., & Quinn, J. B. (1996). The Strategy Process; Concept, Context, Cases. (3th Edition), Prentice - Hall International Editions.
16. Murtini, U. (2021). Penentuan Harga Pokok Produksi Teh KelompokTani Tegal Subur. Prosiding Sendimas. Vol VI., (pp. 224-232).
17. Nuringsih,, K. M., Pamungkas, A. S., & Amelind. (2018). Pengembangan Wisata Menoreh “Kebun Teh Nglinggo” di Kabupaten Kulon Progo Yogyakarta. Conference On Management and Behavioral Studies, (pp. 332-343).
18. Porter, M. E., & Porter, M. E. (1990). The Competitive Advantage of Nations. New York: Free Press.
19. Saragi, A., Afdilah, P., & Hasibua, M. R. (2022). Potensi Wisata Kebun Teh Sidamanik dalam Meningkatkan PAD Simalungun. Jurnal Ilmu Komputer, Ekonomi dan Manajemen (JIKEM). Vol 2. No.2., pp. 3893-3899.
20. Setyorini, H. (2016). Analisis Strategi Pemasaran Menggunakan Matriks SWOT dan QSPM (Studi Kasus: Restoran WS Soekarno Hatta Malang). Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol. 5. No. 1., 46-53.
21. Sunaryo, B. (2013). Kebijakan Pembangunan Destinasi Wisata: Konsep dan Aplikasinya di Indonesia. Yogyakarta: Gava Media.
22. Surya, I., Nofrima, S., Herdin, A. S., & Nurmiyati, N. (2021). Collaborative Governance Dalam Pengelolaan Wisata Berkelanjutan Di Kabupaten Kulon Progo (Studi Kasus: Wisata Kebun Teh Nglinggo). Al - Imarah Journal. Vol 6. No. 2., 190 – 199.