EXISTENCIA DE COMPRADORES COMPULSIVOS EN HABITANTES DE LA CIUDAD DE MÉXICO

Abstract

In the everyday life, shopping is a routine act the consumer performs to meet their needs, but there are abnormal or pathological behaviors such as compulsive buying, which can become an addiction. This quantitativeexplanatory study (second one from three studies) was made to determine the levels of compulsive buying behavior from the Faber’s - O'Guinn phenomenological perspective and the factors they proposed of self-esteem, materialism and use of credit. The study included 1,385 participants living in Mexico City’s metropolitan area, 60.1% women and 39.9% men, the results show that the population interviewed has characteristics of compulsive shopper.