EL CONSUMIDOR COMPULSIVO EN LA CIUDAD DE MÉXICO, DESDE UN ENFOQUE DE MERCADOTECNIA DE LA SALUD
AbstractThe consumer’s purchasing behavior is a natural process to satisfy needs and desires, however, at any given moment the behavior can be transformed into a pattern of compulsive buying, and when a wild, irrational or pathological purchase occurs, the responsibility of guiding the marketing practice to the social field arises. This quantitative-explanatory study aimed to determine levels of compulsive buying according to the structure of the measuring scales proposed by Ridgway, Kular & Monroe (Ridgway, 2008) and Edwards (Edwards, 1992), it included 1,385 participants residents in the metropolitan area of Mexico City, 60.1% women and 39.9% men, the results show that in spite the interviewed population stated they are not focused on buying, characteristics of compulsive buyers were observed in the study.
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How to Cite
de la Vega, L. E. F., Callado, J. Ángel E., Wong, A. M., & Siller, J. F. M. (2015). EL CONSUMIDOR COMPULSIVO EN LA CIUDAD DE MÉXICO, DESDE UN ENFOQUE DE MERCADOTECNIA DE LA SALUD. European Scientific Journal, ESJ, 11(28). Retrieved from http://eujournal.org/index.php/esj/article/view/6377