EL CONSUMIDOR COMPULSIVO EN LA CIUDAD DE MÉXICO, DESDE UN ENFOQUE DE MERCADOTECNIA DE LA SALUD

  • Laura Estela Fischer de la Vega Facultad de Contaduría y Administración UNAM
  • Jorge Ángel Espejo Callado Instituto Tecnológico Autónomo de México
  • Adriana Méndez Wong Universidad Autónoma de Coahuila
  • Jesús Francisco Mellado Siller Universidad Autónoma de Coahuila

Abstract

The consumer’s purchasing behavior is a natural process to satisfy needs and desires, however, at any given moment the behavior can be transformed into a pattern of compulsive buying, and when a wild, irrational or pathological purchase occurs, the responsibility of guiding the marketing practice to the social field arises. This quantitative-explanatory study aimed to determine levels of compulsive buying according to the structure of the measuring scales proposed by Ridgway, Kular & Monroe (Ridgway, 2008) and Edwards (Edwards, 1992), it included 1,385 participants residents in the metropolitan area of Mexico City, 60.1% women and 39.9% men, the results show that in spite the interviewed population stated they are not focused on buying, characteristics of compulsive buyers were observed in the study.

Downloads

Download data is not yet available.
Published
2015-10-29
How to Cite
de la Vega, L. E. F., Callado, J. Ángel E., Wong, A. M., & Siller, J. F. M. (2015). EL CONSUMIDOR COMPULSIVO EN LA CIUDAD DE MÉXICO, DESDE UN ENFOQUE DE MERCADOTECNIA DE LA SALUD. European Scientific Journal, ESJ, 11(28). Retrieved from http://eujournal.org/index.php/esj/article/view/6377